INDIA NEEDS QUALITY SERVICE & IT SHOULDN’T BE ASKED
⚡ A people-first revolt against bad moving

A new home is a fresh start. Not a punishment.

Broken belongings, poor handling and zero accountability should not be accepted as normal. Simply Unpack is building a more reliable, more thoughtful, end-to-end relocation experience.
Our standA true company. For the people. By the people. Of the people.
Read the movement ↓
#AZADIscamse
One demand: better standards
A man in a pink cape raises his fist and a Simply Unpack flag on top of a mountain of old packers and movers shipping containers at sunrise
The rebellion starts with a better standard.From fragile packing to final home setup, the category deserves process, accountability and care.
Simply Unpack in four steps: we prepack fragiles, we pack and move, we organise and set up, and your home is ready
Simply Unpack industry-grade packing: foam-lined pink tote boxes, tempered TV protection and fabric organizers
A brand built for a broken category.Not just another mover. A clear consumer promise designed to turn chaos into calm.
Simply Unpack team in yellow uniforms greeting customers in front of a pink branded moving truck
A service customers can understand.Transparent flow, human support and a better end-to-end move experience.
Simply Unpack team with pink branded moving crates and labelled linen, book and wardrobe boxes
System beats luck.Labels, checklists, material standards and room-by-room completion bring structure to moving day.
Pre-seed progress

Help build the new standard.

₹34L soft-circled of ₹1Cr target
34% interest indicatedTarget close: Founder-led allocation
The question nobody asks
Let's bring industry-standard packing to our home.
If a TV can cross countries, a family should not fear moving across a city. The real issue is not distance. It is the absence of standards, care and accountability.
Tap cards to flip · scroll to see more
01 / Transport
Question
Korea → Kudlu
Indiranagar → Bannerghatta
🚚
If a TV transported from Korea to Kudlu doesn't break, then why should it break from Indiranagar to Bannerghatta Road?
Click to flip ↗
01 / Answer
Answer
Protection
Handling SOPs
🛡️
Distance is not the problem. Process is.Protection standards, trained handling, correct loading and accountability should decide outcomes — not luck.
Flip back ↩
02 / Fragiles
Question
Fragile items
Why is a ₹40,000 dinner set still packed like a ₹400 kitchen item?
Click to flip ↗
02 / Answer
Answer
Layered protection
Value-sensitive packing should be normal.Fragiles need layered protection, compartmentalisation and materials matched to risk — not one-size-fits-all wrapping.
Flip back ↩
03 / Accountability
Question
Who owns the outcome?
Why does responsibility disappear the moment the truck leaves your old home?
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03 / Answer
Answer
One move. One owner.
One move needs one accountable owner.Customers should not coordinate five vendors or chase ten people when something goes wrong.
Flip back ↩
04 / Unpacking
Question
Move complete?
If the service ends at your doorstep, who actually finishes the move?
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04 / Answer
Answer
Home setup
A move ends when the home works again.Unpacking, organising, setup and cleanup are not extras. They are what turns a delivery into a completed relocation.
Flip back ↩
05 / Trust
Question
Quote fixed. Liability vague.
₹₹₹
Why is the quote fixed before the job, but responsibility negotiable after damage?
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05 / Answer
Answer
Clear scope. Clear rules.
✓
Trust needs visible rules.Clear scope, documented handovers, transparent pricing and defined liability create a service customers can actually evaluate.
Flip back ↩
06 / Experience
Question
Chaos → home
Why should moving homes feel like surviving a crisis instead of starting a new chapter?
Click to flip ↗
06 / Answer
Answer
Move today. Live tomorrow.
Relocation is emotional infrastructure.The winner in this category will reduce anxiety, restore normalcy faster and make Day 1 in the new home feel ready.
Flip back ↩
Quality service should not have to be begged for.
We are redesigning packing, moving, transport, unpacking, organising and home setup as one accountable experience.
What investing in us gives you
Not a donation.
A seat in the journey.
Pre-seed investors participate through the investment instrument and terms agreed at closing. The upside is in being early to a category that is waiting to be rebuilt.
%

Ownership in the company

Equity or equivalent economic rights, depending on the final instrument and signed investment documents.

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Participation in future upside

Your upside is linked to the company’s growth and future value — not a guaranteed return.

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Authority to ask hard questions

Early believers deserve visibility. We intend to share meaningful updates and answer investor questions directly.

◎

Founder access

Closer access to the founder at the formative stage, when feedback can meaningfully shape priorities and systems.

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Progress updates

Visibility into operating milestones, city expansion thinking, customer learning and category-building progress.

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Early story, before the market story

See the service architecture, brand thesis and unit economics evolve before they become mainstream.

∞

Follow-on visibility

Subject to eligibility and future terms, early investors can be kept informed about subsequent fundraising opportunities.

⚑

Part of a service revolution

You are backing the attempt to bring industry-grade handling, trust and setup standards into Indian homes.

Founders
Built by someone who sees the category problem clearly.
Simply Unpack starts from a simple belief: families deserve better than a fragmented, anxiety-filled moving experience.
SK

Shiva Kumar Dunaboina

Founder

Building Simply Unpack as an end-to-end relocation and move-in setup company — from packing and transport to unpacking, organising and making the new home feel ready. The mission is not to become another generic mover, but to redefine what trusted home-transition service should look like.

Founder’s note

Moving day reveals how broken the category is: damaged items, loose accountability, exhausted customers and homes that remain unusable after the truck leaves. Simply Unpack is being built to replace this with process, care and ownership.

Why this founder is building now

What the founder is trying to change

  • Shift the market from informal handling to process-led service.
  • Make unpacking, organising and home readiness part of the core promise — not an afterthought.
  • Turn a stressful utility service into a trusted consumer brand.
  • Build a repeatable operating system that can scale city by city.

Who we want with us

Early believers who understand that large consumer businesses can emerge from categories everyone else ignores — especially when the problem is deeply felt and the current experience is consistently poor.

Why now
A broken category creates room for a new category leader.
Simply Unpack is not trying to become another truck marketplace. The thesis is to own the complete move-in experience: pre-packing, packing, transport, unpacking, organising and home setup.
01Fragmented customer experience creates an accountability gap.
02Standardisation can convert inconsistent labour into repeatable service quality.
03End-to-end ownership can create higher trust, higher AOV and better retention.
04A strong consumer brand can make relocation feel like a service category, not a commodity.

Back the rebellion.
Build the standard.

We are opening conversations with a limited set of early believers who understand that boring, broken service categories can become large consumer brands when someone finally fixes the experience.

This page is for discussion and expression of interest only. It is not an offer to sell securities or a promise of returns. Any investment will be subject to eligibility, due diligence, definitive legal documents, valuation, instrument structure, applicable law and risk disclosures.
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